SEO, SEM and Social Media Services
Search Engine Optimization (SEO)
- Determination of target key words for attracting the right traffic
- Search-friendly site architecture
- Link analysis and link building activity
- Video and image optimization
- Education and implementation of best practices
Social Media
- Overall strategy and planning
- Set up and growth of Twitter and Facebook fan base
- Content and marketing strategy and tactics
- Website optimization for following and sharing
- Creation of social media edit calendar and promotions
- Oversight of contests, polls and sweepstakes
- Staff training on best practices and implementation
- Paid campaign execution
- Influencer identification and marketing programs
- Goal setting, report creation and analytics
- Ongoing industry updates and tool/application recommendations
Site Design and Development
- Visual Elements and site usability
- Site architecture, page templates, wireframes
- Creative and landing page testing
- Embedded SEO functionality
- HTML coding
- Customer retention and engagement
- User generated content integration
- Site registration and personalization
- Audience segmentation
Acquiring Audience
- Database creation & deployment
- Promotional strategy and plan
- Customer Lifetime Value analysis
- Establishing customer loyalty and repeat visits
Search Engine Marketing (SEM)
- Campaign management, execution and reporting
- Creative testing and optimization
- Defining an acquisition ROI model
Revenue Strategy
- Valuing site inventory and maximizing ad impressions
- Identifying new customers and revenue streams
Metrics Optimization
- Administration, maintenance and implementation of analytics code for site launches, sections and pages
- Deep dive analysis and actionable insights
- Daily and weekly metrics reporting
- Competitive analysis
Heuristic Analysis
- Online surveying and consumer reaction
- Review of marketplace and competitors